June 12-14, the Jarl Hjalmarson Foundation organized two conferences with a total number of 60 women and youth from the opposition party, the New Patriotic Party (NPP) in Accra, the capital of Ghana. The topic of the conferences was campaign and communication and seminars offered both theoretical and practical exercises.
Håkan Filipsson, head of media relations at the Mayor’s office in Stockholm, talked about how to effectively use social media to reach out to voters. Clara Wahren, political advisor in international affairs at the Stockholm County Council discussed the crucial role of political ideas in an election campaign. Christian Gustavsson, deputy Mayor of municipality of Linköping, highlighted the local aspect of campaigning and communication consultant, Jørn Haukøy trained the participants to formulate a political message in less than one minute.
Moreover, the conferences were attended by high-level representatives from the NPP such as the campaign manager Boakye Agyarko. By referring to his own poor upbringing, Agyarko expressed a strong will to fight poverty in the country. Other priorities to NPP were the struggle against corruption and the aim to reduce the high unemployment rate. In December it will be determined whether NPP has succeeded in convincing the voters and becomes the new ruling party in Ghana.
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