On January 20 to 22 the Jarl Hjalmarson Foundation organized a conference in cooperation with G17 Plus in Serbia. The theme was “Political branding and EU integration”. The location of the conference was the city of Nis, about three hours’ journey from Belgrade. This was the last conference in a series of three parts.
The first day started with Klas Hjort, who works for Christopher Fjellner European Parliament, talking about how the EU works, how to influence and why Europe matters. In the afternoon of the first day Suzana Grubješić, who is deputy leader of G17Plus, paid a visit to the conference. She spoke about European integration from a Serbian perspective.
Jörn Hauköyfrom Norwegian Höyre was the first speaker on the second day. He talked about how to build a brand. Both from a political and a personal perspective. Following this lecture the participants were part of a workshop on the same topic. The conference was concluded by Tomislav Damnjanović, Campaign manager of the G17 Plus.
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